Start with experiences, not broad labels.
Product, design and startups are broad labels. List three specific situations: an unclear project brief, a stalled design review or vague client feedback. Write what happened and what useful experience you can add.
Group those situations into recurring topics.
An unclear brief belongs to project methods, preference-led feedback to design reviews, and “not premium enough” to client communication. Topics create continuity, but each piece still needs a specific question. A new title alone does not make a new idea.
Check for repetition when planning the week.
The three slots below illustrate a plan; they are not an allowance or a recommended volume. A design consultant could cover briefs, reviews and client communication. Add facts before writing and check for repeated ideas before scheduling. Leave a gap rather than filling it with generic text.
What could the next week look like?
| Example slot | Idea | Example opening |
|---|---|---|
| Monday · method | What belongs in a project brief | Put deliverables, the approver and feedback dates in the project brief. |
| Wednesday · review | How to review design directions | Agree on the audience, placement and intended action before comparing design directions. |
| Friday · communication | How to give actionable feedback | Replace “not premium enough” with a problem, such as an unclear audience on the first screen. |
These topics and slots illustrate a content plan; they do not create a real schedule.
A template to make your own
Select and copy, then replace the bracketed fields with your own facts.
Apply the template in BuzButton
- Topics and audience
- Add them to the creation plan’s topic and target audience.
- Format and cadence
- Choose posts or post series, a time zone and fixed slots. Open output drafts from the task.
Your checklist
- Each idea starts with an experience or question.
- Topics are distinct, rather than one piece of advice repeated.
- The example cadence has been adapted to your own plan.